And often unpredictable; they do not conform. They explore the limits; they surpass barriers. They have ways of classifying things; they establish the rules of the game, only to break them afterwards. And just when you think that you know about people, they reinvent themselves. New models of behaviour are born; new models that require new systems of classification; these create new paradigms that will be broken again in the future. People’s behaviours are always surprising.
We are a market and strategic thinking research company. We study, analyse and reflect on the behaviour of people and their motivations in market terms. Consumers are people and thus their behaviour is unpredictable. This is why we place more importance on reason, empathy, creativity, rigorousness, innovation, depth, coherence and ingenuity than on standard solutions.
Bringing together reflection and passion is our commitment.
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