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Mixtas

Mystery Shopper

The mixed methods (observation, pseudo-purchases) provide the researchers with a direct view of the phenomena that are to be studies. Thus, they allow the researchers to perform an exhaustive and reliable analysis of consumer behaviour. At the same time, they allow the researchers to observe any competitive advantages or weaknesses of the agents acting in a determined sector.

In addition, mixed techniques are a fundamental pillar for analysing proper internal functioning in organisations.

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