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Pseudo-purchases

Pseudo-purchases

85% of customers are willing to pay more for a superior customer experience.

By applying the Mystery Shopper or Pseudo-purchases methods, QUOR can perform an in-depth evaluation of the quality of the performance of the employees of a company as well as those of a competing business.

Our mystery shoppers have extensive experience and are fully aware of their key role in collating information and are therefore experts at acting out the normal behaviour of a consumer who buys or uses a product or service. They can therefore reliably evaluate factors such as:

  • service quality (internal audit)
  • staff training needs
  • sales pitches
  • suitability of the point of sale
  • prices of the competition

At QUOR, we use new technologies (tablets) to guarantee the collection, supervision and real-time control of the information collated by our Mystery Shoppers.

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