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Focus Groups

Focus Groups

Focus Groups

At QUOR, we have extensive experience in the preparation of research based on Focus Groups.

QUOR has its own rooms for the development of Focus Groups which have their own audio and video recording systems, as well as closed circuit television viewing facilities. Plus, QUOR offers the possibility of viewing groups in real time remotely by web connection.

Over the latest few years, QUOR has developed its own research techniques base don conventional Focus Groups as well as group Interviews, mini-groups, long-duration Groups, etc.

Our qualitative technicians have extensive experience in the implementation and analysis of projective techniques, creative techniques, role-playing Delphi, etc, focused on the obtainment of information in areas such as:

  • Concept and new products testing
  • Advertising Pre-testing and Post-testing
  • Packaging Testing
  • Motivational Research
  • Image studies
  • Naming studies
  • Prospective diagnosis studies
  •  ...

 

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