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Aitor Vallejo

Aitor Vallejo Managing Partner and Technical Director

With 33 years’ experience performing market and opinion studies. He worked in the Basque public administration, in three large national institutes and for eight years was director of market studies of the Corporate Division of Caja laboral (MCC), Manager of Diara Desing, until 2001, when he founded QUOR.

Manager of quantitative research in qualitative orientation institutes, his belief is that it is the problem that should dictate the method and not vice versa. He has carried out and overseen studies in many different sectors: banking, insurance, food and drink, hygiene and perfumes, telecommunications and internet, cars and the motor trade, publishing, media and television, the public sector, political parties, B2B, Pharmaceuticals and Health, Technology and Innovation, etc.

Degree in Sociology from U.D. (Universidad de Deusto), MBA for the UD’s Inside Programme, Master’s in Marketing from IMPV, he has carried out studies on Social Innovation in the ESTE, Information Technology and Statistics in U.P. of Comillas…

He has been a visiting lecturer at and researcher working in collaboration with the following universities: UPV/EHU, Mondragón Universitatea, Universidad Carlos III, Universidad de Valencia, Universidad de La Habana, Instituto Tecnológico de Aragón, CADI, DGA. He has given courses on applied social research, qualitative analysis, marketing research, product and brand image, industrial design and innovation, etc.


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